01 / Source
Know the traffic source
Allowed sources, geos and restrictions must be clear before traffic starts.
Standards
Clean traffic, clear claims and working tracking.
Premium partners care about quality, not noise. These are the standards we use before a campaign is pushed: clear source rules, approved claims, tested tracking, useful feedback and fast issue response.
Core Standards
What has to be true before scale.
These basics make lead gen, pay per call, affiliate and monetization partnerships easier to trust.
02 / Creative
Claims must match the offer
Ads and landing pages should not overpromise, mislead users or create trouble for the buyer.
03 / Tracking
Tracking must work
Pixels, click IDs, postbacks, deduplication and conversion definitions should be tested before volume.
04 / Feedback
Feedback improves quality
Accepted, rejected, connected, sold or monetized outcomes help us optimize better.
05 / Controls
Caps and rules matter
Hours, caps, geo, eligibility, buyer capacity and source restrictions must be respected.
06 / Privacy
Private data stays private
Spend, payouts, partner names, deal terms and data flows are handled inside the specific arrangement.
Before Launch
Questions that need answers before launch.
Offer
What counts as a billable lead, call, sale or conversion?
Tracking
How do we pass the click ID, fire the postback and test the event?
Creative
What claims, disclosures and landing-page rules are approved?
Feedback
What feedback will the buyer send back so quality can improve?
Owner
Who can approve changes when the campaign needs a fast decision?
Traffic Sources
Not every source fits every offer.
We look at the source, offer, landing page, user intent and partner rules before scaling. Quality beats random volume every time.
SourceWhat we check
Paid socialCreative, landing page, tracking, audience and partner rules.
SearchKeyword intent, landing relevance, conversion definition and policy limits.
Native / publisherContent fit, source quality, user experience and monetization rules.
CallsRouting, hours, qualification, duration and buyer feedback.
InteractiveH5/app speed, user clarity, engagement and revenue economics.
What We Avoid
Bad traffic is not a strategy.
- Misleading claims, unsupported urgency or unclear user expectations.
- Broken tracking where buyer feedback cannot be understood.
- Restricted vertical activation without applicable review and partner alignment.
- Programs where no one can make decisions or send useful feedback.
- Volume-first testing with unclear quality, source or compliance rules.
Issue Response
If something breaks, fix it fast.
FindCheck tracking, source quality, partner feedback or reporting issues.
PauseSlow, narrow or pause the affected traffic while the issue is understood.
FixMake the change, test it and confirm whether the program can continue.
LearnUpdate the workflow so the next test is cleaner.
Partner Protocol
Clarity first. Terms second.
Before commercial terms, we need to know what is allowed, what is tracked, what counts, what feedback returns and who can approve changes.