Technical Readiness

From click ID to accepted outcome.

For lead generation, pay per call and performance programs, trust is measurable. MHK Media is prepared to map traffic identifiers, conversion events, partner dispositions and optimization feedback before traffic is scaled.

Integration protocolPartner access

Measurement Lifecycle

A feedback loop built for quality.

01

Traffic handoff

Align click ID, source, campaign, creative, offer and geography parameters before launch.

02

Conversion event

Transmit approved lead, call or conversion events through agreed pixel or server-to-server methods.

03

Buyer outcome

Receive acceptance, qualification, rejection reason, sale or call disposition signals where provided.

04

Optimization

Use returned quality signals, caps and reconciliation results to govern traffic decisions.

Integration Checklist

Items we align before activation.

  • Postback URL, macros and required parameter map
  • Test conversion procedure and deduplication logic
  • Accepted, rejected and billable event definitions
  • Disposition and quality feedback availability
  • Consent or provenance requirements, where applicable
  • Caps, operating hours, geography and reconciliation cadence

ILLUSTRATIVE FIELD MAP // CONFIGURED PER PARTNER

FieldStatusPurpose
click_idRequiredMatch outcome to acquisition event
event_nameRequiredDefine agreed conversion milestone
offer_idMappedAssociate program and rules
dispositionPreferredOptimize toward accepted value
consent_tokenIf neededSupport required provenance workflow
timestampRequiredAudit timing and reconciliation

This is a capability overview, not a live endpoint or consumer-data display. Final parameters, data handling and access controls are set within the applicable partner agreement.

Quality

Disposition-aware buying

Where buyers provide outcome signals, campaign decisions can be informed by accepted and qualified value rather than raw submission counts.

Control

Cap and hours discipline

Source, geography, schedule and cap requirements are mapped into operational controls before permitted traffic is activated.

Privacy

Per-program handling

Data collection, retention and transfer expectations are addressed within the individual partner agreement on a per-program basis.

Technical Protocol

Specifications before activation.

For an eligible program, event definitions, macros, test flow, disposition support, caps and compliance requirements are mapped before operation.

Required Specification

  • Offer and billable event definitions
  • Tracking or postback specification
  • Quality and rejection reason taxonomy
  • Consent, compliance and creative rules
Partner criteria